What Is Search Engine Marketing?
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with Paid search ads.
FACTORS OF SEO:
- ON PAGE OPTIMISATION: In this, the changes are made within the website to rank top in search engine like Google
- OFF PAGE OPTIMISATION: In this, the changes are made outside the website to rank top in search engine